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Values & Ethics

  • 20th November 2015
  • Denim Nation Ethical Policy

    At Denim Nation we are passionate about all the right things. We do our best in each of our businesses to make sure we are making the right ethical decisions.

    Our School Uniform Shop have an inspiring ethical policy.

    As a worker living in the United Kingdom you are entitled to a minimum wage, regular breaks, a suitable and safe working environment and reasonable working hours. So why is it so different in other countries? All of our ethical schoolwear suppliers ensure their garments are produced in environments where all the above and more are met:

    1. No child labour is used in any of their factories.
    2. Working conditions are safe, hygienic and of health & safety standard.
    3. Working hours are not excessive and regular breaks are implemented.
    4. Wages are of the industry / country norm and many workers receive work benefits.
    5. Employment is freely chosen and NO person will be taken against their will / forced to work.
    6. Factories undergo rigorous checks and audits to make sure they are a safe and secure structure.

    We are proud to say that our schoolwear ticks all of those boxes and more.

    Most of the skirts sold in our shop in Hereford are designed and manufactured in the UK but it doesn’t stop there! When you buy ANY piece of embroidered school uniform for your child, the school logo has been designed and embroidered right here in Hereford.

    We are proud to be a supplier of ALL ethical school uniform. It means a lot to us that we are supporting local independent business as well as ensuring all of our school wear is manufactured in safe and hygienic conditions where the workers are being fairly paid and treated well.

    Our own brand – FIT Clothing

    After a good end to 2014 and great start to 2015, at our popular shop in Hereford, FIT, we decided to look into selling and designing our own brand of t-shirts.

    The theme of the t-shirts is rural community which is reflected in the earthy colour scheme and designs. All the designs are unique to us and were created by students at Hereford College of Arts. You can see the chosen designs at 

    Unlike a lot of brands, we wanted to do it right by sourcing ethically produced product. That’s when we were fortunate to come across AIM Apparel who are an American charity based in Cambodia. Their aim is to provide education and vocation for young women who have been subjected to sex trafficking. The rescued women are provided training in garment manufacturing, healthcare and language education, all while being compensated well above the national average.

    By purchasing one of our t-shirts you are helping to keep vulnerable young women in work with added benefits such as childcare, full medical cover, education and lunch. The t-shirts are environmentally friendly, sustainable and ethical as well as being of the highest quality and fit. You can purchase our FIT Clothing t-shirts in our shop on Widemarsh Street in Hereford, or online at