When Luke Conod, owner of FIT on Widemarsh Street in Hereford, heard about the charity Jeans for Genes he knew that FIT’s sister company www.buy-jeans.net could help. As one of the biggest online retailers of Levi’s jeans in the UK, Buy Jeans has been trading online since 2001 and stock a vast range of brands including Levi’s, Wrangler, Diesel, 11 Degrees, Hype and many more.
Jeans for Genes is an annual fundraising campaign for Genetic Disorders UK, the national charity that supports families and individuals affected by a genetic disorder. It is estimated that 1 in 25 children are affected by a genetic disorder and therefore 30,000 babies and children are newly diagnosed in the UK each year. The money raised by Jeans for Genes funds a range of initiatives that improve the quality of life of children and families affected by genetic disorders.
Buy Jeans pledged to donate £1 from the sale of every pair of jeans sold in the month of September to the charity. As a result, a grand total of £1,207 was raised and donated to Jeans for Genes.
Luke Conod and his company Denim Nation which includes FIT, School Uniform Shop and Buy Jeans is a pioneer in terms of ethical and sustainable sourcing, combined with an extensive socially engaging approach to business. School Uniform Shop supports over five separate charities on a regular basis, all around the world from Nepal to Cambodia and more locally in Herefordshire. FIT have created their own brand of clothing using ethically produced clothing, manufactured by women who have been rescued from sex trafficking in Cambodia.
For more information you can visit them at www.buy-jeans.net