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Big Brand Names are asking to be seen in Hereford!

  • 27th September 2010
  • FIT, the brand new name on the High Street in Hereford last summer took the fashion world by storm and has proved to be a hot name in the industry with big name brands clambering to be seen at the store since been featured in the prestigious national fashion trade magazine, Drapers.

    The first independent retailer to open in Hereford for 50 years FIT, the store, has attracted much TV, radio and press attention for its unique service to the up and coming young movers and shakers in Herefordshire.

    FIT is aimed primarily at the fashion focussed, A-list celebrity conscious, 16-34 year old, with a diverse mix of high fashion, distinctive designer pieces and outfits. A range suiting all tastes and budgets.


    The FIT concept was conceived by Managing Director, Luke Conod, who, together with his own team’s input, came up with the final name and theme – an industrial warehouse setting with sympathetic lighting, quirky fitting rooms with funky furniture and a live DJ every weekend.

    “Since opening we’ve been inundated with requests from the big name brands who want to be seen at FIT” said Luke. “It seems that they have been waiting for a store to open that mirrors their own quality and style.”

    Latest additions to the FIT portfolio include, for girls: Superdry, Diesel, G-STAR, Miss Sixty, Lipsy, and for guys: Firetrap, Energie, G-STAR, Voi, Diesel, Vans and Duck & Cover, who all sit comfortable with our existing labels.


    “With its contemporary design and live DJ’s every weekend the FIT fashion store in Hereford City centre makes an innovative and exciting shopping destination.” continued Luke. “We are totally encouraged by the positive comments that we are receiving from our customers.”

    More information about FIT on their website: or join their Facebook group at FIT HEREFORD.