Denim Nation Group have upgraded and enhanced their leading online jeans store at www.buy-jeans.net. The new site now includes an expanded range of products for the Autumn/Winter 2006 season. The eCommerce software driving the site had been upgraded and also offers new features and benefits for our customers and for our internal order processing team.
Autumn/Winter 2006 New Products
For women, we are delighted to be able to offer a good range of Chilli Pepper jeans and tops. This leading fashion brand nicely complements our existing ranges of women’s products from Levi’s®, Lee and Wrangler.
For men we have expanded the range of Dockers® trousers available, and now offer Poplin and Twill finishes. For the larger man we now offer King Size and Long Leg jeans, with up to 60″ waist and 38″ inside leg. We also feature a range of high quality leather belts from Joseph Di’pino, many available in sizes up to 60″.
We have now reduced our price for Levi’s® 501® jeans in stonewash to just £32.99, which is the cheapest price available online in the UK. We are continuing to offer our popular free t-shirt with every pair of jeans, and also free postage and packing on all orders of £100 and over.
The new software offers improved features for customers, back-office order processing, and website maintenance.
For customers the site now offers order tracking, automatic emails when orders are despatched (including tracking information) and storage of details to allow faster ordering for returning customers. The site also shows our top sellers and each product page lists the products which other customers of that product also bought. Overall site navigation is also improved. Many products now have additional detail photographs as well as the overall garment shot. These improvements should make it easier for our customers to select the products they require and to complete their purchases.
For our back-office order processing and customer services team, the software allows full order tracking, recording of internal order notes such as customer communications, and the ability to change orders where necessary. These improvements will allow us to instantly locate particular orders in response to enquiries, enabling us to provide an even better service to our customers. This will also further improve the efficiency of our order handling process, and allow us to comfortably accommodate the continual growth of online sales.
For our website development and product selection team the new software allows products to be added, removed and changed very easily and quickly. This will allow us to add products as they become available rather than waiting for seasonal website updates, and will also allow us to quickly remove any products that have availability issues. The new software is more search engine friendly, which will reduce the amount of work needed to obtain good search engine positions.
Paul Stenning, website developer for Denim Nation Group said, “This is a major upgrade for our eCommerce operations. Indeed it is the biggest update we have undertaken since we originally launched the website in 2001. Because it required a complete redesign we employed the services of the website design agency, Pink Digital to complete the design and implementation. The actual software used is the leading eCommerce system, JShop. I am very grateful to the staff at both companies for their efficient and reliable support throughout this process.”
Luke Conod, managing director of Denim Nation Group said, “We are committed to providing the best possible service to our online customers. This investment in improving our entire online ordering system shows our determination to retain our position as a leading online jeans supplier in the UK, and to continuing to offer our customers the best possible value and service.”