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Fantastic Faces of FIT

  • 18th October 2011
  • Fit the fashion store in the heart of Hereford has spent the last 12 months looking for two new models to star in its marketing campaigns both across Herefordshire, and nationally in it’s catalogues and on its website.

    In July 12 young hopefuls were invited to meet the judges and from that exhaustive day of judging the winners were chosen, Emily Jones and Samai Chichester will now star in all of FIT’s marketing for the next season.

    “Instead of going to the usual model agencies and using the usual routes we worked with Herefordshire Society Magazine and combined this with a viral marketing campaign on Facebook & Twitter and flyers to all the colleges in and around Hereford city centre.” Commented Luke Conod MD of FIT

    “The number and standard of entrants were really high and it was tough to pick our final models but it was a fantastic opportunity for us to find local talent to star in our marketing.” Luke continued to say.

    The standard of entrants was so high that Emily & Samai have been joined by the runners up Laura Walford & Patrick Lee for the shoots for the Autumn and Winter clothing, you can see photos form the shoot and the pictures of the models @

    “The arrival of our new models coincided with the launch of the new season collections from G Star, Diesel, Superdry, Lispy and Firetrap and I think you will agree the products look fantastic.” Luke continued to say

    FIT is recently celebrated its second birthday and has quickly established it’s self as the destination in Herefordshire for the latest designer labels for both men and women, the list of brands now available in their store in High Town Hereford is growing every week and includes G Star, Diesel, Superdry, Lispy and Firetrap, Voi Jeans, UCLA, Levi, Bench, Two Stoned, Killah, We Walk, Rare and Gio Goi to name but a few.

    To find out for yourself how FIT has become the destination for the latest designer labels why not visit the store in High town Hereford or visit them on line at

    Pictures: Face of FIT Winners Emily Jones and Samai Chichester