Local, independent retailers help give Herefordshire its desirable identity. One in five Brits shop with independent retailers, rising to a massive one in three 18 to 24-year-olds! This is a lot higher than it was just one year ago and at FIT we can definitely feel the change as it happens and continues to grow. When you shop with your local independent as much as 70p per pound spent stays within the Herefordshire economy.
We are happening right here, right now and have adapted our store in the hustle and bustle of Hereford life to keep up with the latest and greatest fashion and trends. FIT stocks Diesel, Superdry, Jack & Jones, Levi’s, 11 Degrees, Hype and Converse to name just a few.
Just choosing from each of our hand-picked brands collections isn’t enough for us. Every year we visit Jacket Required, a menswear trade show in London with the newest and hottest brands to get a sneak peek of what is coming up the following season. This ensures FIT are always at the forefront of fashion.
Our dedicated and friendly faces in store will help you transform your look, buy that all-important gift for your husband or wife, or simply find the right FIT.
Our FIT brand of t-shirts are made by Cambodian Charity AIM Apparel who help women who have been subjected to sex trafficking. They are of the highest quality and made entirely of sustainable products in an ethical environment. By buying one of our t-shirts you are helping to provide a safe workplace with added benefits for vulnerable women in Cambodia.
Our luxury FIT Leather Morocco bags are hand-made by Berbers in Marrakech using goat skin. They are handmade with soft leather to the highest quality and because of that each one is unique. Each style comes in two different colours so you are sure to find one that suits you!