“School Uniforms are a Lifeline for Families” – School Uniform Shop CEO on Why Uniforms Are More Important Than Ever
As parents across the UK continue to feel the pinch from the rising cost of living, many are looking for ways to cut back on everyday expenses. But while some might assume school uniforms add to the financial burden, Luke Conod, CEO of Herefordshire-based multi ethical award winning www.SchoolUniformShop.co.uk, says they actually do the opposite – saving parents money, reducing stress, and giving children the best start at school.
A recent BBC News report highlighted concerns about school uniform costs, with some parents saying they spend up to £250 per child each year. But Luke believes that when done right, school uniforms are one of the most affordable, practical, and stress-free ways to dress children for school.
“We talk to parents every single day, and what we hear time and time again is that school uniforms take the hassle out of school mornings. There are no arguments over what to wear, no pressure to keep up with expensive fashion trends – just a smart, practical outfit that lasts,” says Luke.
According to our research at School Uniform Shop, the cost of a senior school uniform works out at just 41p per day, making it one of the most cost-effective ways to dress children throughout the school year.
“If you were dressing a teenager in branded clothes every day, you’d be spending a fortune,” Luke explains. “A good-quality school uniform lasts the whole year, sometimes even longer, which is why so many parents tell us it’s a huge relief knowing their child has a durable, affordable uniform that looks smart and stands the test of time.”
Supporting Families When They Need It Most
At School Uniform Shop, affordability isn’t just about keeping prices down – it’s about making sure no child goes without a uniform. Over the years, the company has donated thousands of pounds worth of school uniforms to families facing hardship, working with charities, schools, and community groups to ensure children have the clothing they need.
“We know that for some families, even buying the basics can be a struggle,” says Luke. “That’s why we’ve stepped in to help, whether it’s a child who has had to flee domestic violence with their parent or a family who just can’t stretch the budget far enough. Last year we were proud to work with Ealing Broadway Shopping Centre where we donated over 1,000 items of brand-new uniform to their Free School Uniform store which ran during the summer holidays. We also partnered with the The Ponheary Ly Foundation in Cambodia where we supplied the funds to kit out 377 students in brand new school uniform allowing them to go to school.”
“We are really proud to work with our customers on uniform recycling, encouraging parents to donate, swap, or buy second-hand uniforms to help cut costs and reduce waste.
Lots of parents tell us they’d love to pass on good quality well-made uniforms their kids have outgrown, and we’re huge supporters of second-hand uniform schemes,” Luke says. “It’s a brilliant way to make uniforms even more affordable while being kinder to the environment.”
With over 20 years of experience, School Uniform Shop is committed to providing high-quality, long-lasting schoolwear at the best possible prices, helping parents save money, reduce stress, and give their children the best start in school.
For more information, visit www.schooluniformshop.co.uk.
About School Uniform Shop
School Uniform Shop, based in Herefordshire, is one of the UK’s leading online school uniform retailers. The company is dedicated to helping families by offering affordable, high-quality uniforms that last. Through donations, sustainability initiatives, and second-hand uniform support, School Uniform Shop continues to give back to communities and help parents across the country.
Media Contact:
Luke Conod
Founder & CEO
School Uniform Shop
📧 luke@SchoolUniformShop.co.uk
📞 +44 7810 008318
📍 Unit 1, Haywood Lodge Farm, Hereford, HR2 9RU
