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The Fashion World Is Talking About FIT!

  • 16th April 2011
  • A new name on the High Street in Hereford has certainly been the topic of conversation in the fashion world lately.

    FIT! the brand new fashion store concept which is celebrating its second birthday this year, has just been featured in the prestigious national fashion trade magazine, Drapers.

    Luke Conod, Managing Director of FIT, and his team have been working on the project for some time and are the first independent retailer to open in Hereford for 50 years.

    FIT is aimed primarily at the fashion focussed, A-list celebrity conscious, 16-34 year old, with a diverse mix of high fashion, distinctive designer pieces and outfits. A range suiting all tastes and budgets.

    “We’re constantly expanding our brand portfolio” said Luke. “Latest additions include, for girls: Superdry, G-STAR, Diesel, Rare and Lipsy, and for guys: G Star, Diesel, Original Penguin, Firetrap, Voi, UCLA, Two Stoned and Duck & Cover.”

    “With its contemporary design and live DJ’s every weekend the new FIT fashion store in Hereford City centre makes an inviting and exciting shopping destination.” continued Luke. “We are absolutely delighted by the response from our customers.”

    The store has just held its Spring Summer 2011 launch party where over 200 invited guests packed the store and were treated to a sneak preview of the latest collections from Diesel and G Star which are now on general sale!

    More information about FIT on their website: or join their Facebook group at FIT HEREFORD.