Hereford based school uniform specialist, School Uniform Shop has launched its first on-line school uniform shop,www.schooluniformshop.co.uk. Parents can buy in confidence, as the website only retails Trutex branded school uniform.
The Trutex range offers top-to-toe, quality school clothing for boys and girls aged three to 16 years. The easy-to-wear, durable collection of school uniform ranges from shirts to skirts, trousers to blouses, knitwear and sportswear is available in a range of sizes to suit the growing needs of today’s school children. Prices start from only £4 for polo shirts, and £5.50 for sweatshirts, Teflon coated blazers start from £20, with easy care non iron trousers and skirts from £7.
A recent survey by leading school uniform brand Trutex, has revealed that junior school children as young as five are seeking comfortable, trendy designer school uniform for ‘easy dressing’ and senior students are demanding free-style, fashion influenced school clothing.
Trutex is continuously researching the needs, desires and aspirations of parents, kids and schools alike to gain a full understanding and insight into what is required from school uniform.
The extensive programme has included vigorous wearer trials with local school children to not only test the durability and ensure garments can withstand the ‘rough and tumble’ of the playground and school life, but also how well they fit and feel.
The extensive research revealed that parents, schools and to some extent even children wholeheartedly endorsed school uniform and agreed that it promoted order, academic achievement and a proud sense of belonging, whilst at the same time battling peer pressure to wear the latest fashion brands.
Trutex now offers a completely refreshed and rejuvenated range for 2006 which meets market segmentation demands for strict, moderate and liberal school uniform by incorporating a product range for each segment.
The Trutex collection features a core range that fits better, looks better and offers true value for money. And in line with the research results, not only does it satisfy the desires of parents for durability, practicality, comfort and easy maintenance, it keeps the kids happy too with contemporary additions, including a loose fit, Velcro pocket senior shirt for boys, providing a more modern approach to the traditional white shirt.
For the girls, the range includes a comprehensive collection of both skirts and trousers and new for 2006 is the current bootcut trouser in a comfortable stretch fabric with fly front and welt pockets which directly reflects high street trends.
For the younger children the range from Trutex is the direct result of the extensive research among primary school children and their parents, as well as the demands of a continually growing segment. Trutex combines elements of classic school uniform with products more closely associated with fashion for boys and girls aged 4-11. A bootcut junior trouser and straight skirt with heart detail are new for girls and a new twin pleat trouser is amongst the offering for boys.
For the older girls and boys the products have been carefully researched with teenage girls and boys to ensure that the products are not only correct, but also that the branding is subtly positioned. The main aim of Trutex has been to develop a range that is ultimately suitable for school, but also represents current fashion trends and design.
New additions, which offer more detail than ever, include the senior boot cut trouser with centre front concealed zip fastening and side slits and the contemporary three quarter sleeve white blouse with concealed zip, which has been a must-have on the high street this season.
Overall, Trutex believe they can now ensure kids feel good about what they are wearing for school, which ultimately encourages them to work hard and enhance their academic performance and now they can do it in comfort with a sense of style and fashion.
Commenting on the opening of www.schooluniformshop.co.uk, Luke Conod managing director, said, “These are incredibly exciting times for the company. We already have an enviable reputation as the leading school uniform specialist in Herefordshire, and www.schooluniformshop.co.uk creates the perfect platform to showcase the entire Trutex range to the rest of the UK’s parents, children and schools.”